giffgaff are delighted to collaborate with Wild Spaces to invest in and showcase the important role that National Parks plays in protecting and restoring our natural world.

This project is a natural extension of giffgaff’s commitment to conscious advertising and a powerful way to connect audiences, through the magic of cinema, to the UK’s wild spaces.

At giffgaff, we’ve shown a restless energy for positive change by transforming the mobile market with fair prices, honest contracts and planet-friendly products and services. In 2023, 70% of phones sold by giffgaff were refurbished, which is a win for our members’ pockets and for the planet too. We champion great value connectivity that’s flexible and fair for everyone, helping our members to connect to the people and things they love.

giffgaff believes that business has a key role to play in acting quickly and collaboratively to avoid climate breakdown. That’s why we’re working to decarbonise our operations and supply chain to achieve Net Zero by 2040, ten years ahead of the legal deadline set by the UK Government.

Beyond managing and reducing our own emissions, giffgaff has a strong track record in championing industry-led approaches to tackling the climate crisis, adopting planet-positive advertising practices and inviting media partners to invest and collaborate to tackle climate change. Our Up to Good Collective Fund invites media and advertising partners to work with us to invest a percentage of media spend or value from advertising campaigns towards high impact projects that deliver both environmental and community benefits.

As a proud B Corporation, our success is defined not only by our commercial performance but also by our contribution to UK society. It’s our commitment to balance people, planet and profit - acting for the common good and for the long term. It’s how we’ll create a future where our planet is cared for, our members feel supported and included, and communities can flourish.

Learn more and check out giffgaff's responsible marketing manifesto