In 2026, we’re heading to National Parks across the UK with giffgaff, meeting community groups who connect in nature. With 99% UK 4G and 5G coverage, giffgaff is connecting people even in the most wild places – told through three short documentaries, showing in cinemas nationwide.
Our first film takes us to Sutton Bank National Park Centre on the edge of the North York Moors National Park, where we see a local astronomy group come together for an evening of snowy stargazing.
A star-filled sky is one of nature's most natural wonders, crucial for wildlife and naturally functioning ecosystems but they’re increasingly under threat.
85% of us will never see the Milky Way from our front door and without action to reduce light pollution, this will only get worse for us and the natural world we rely on.
Impacts on wildlife, evolved over millions of years with natural day/night cycles, are proven. From blackbirds and robins waking too early and singing under streetlights to moths circling around lights instead of pollinating, bats staying in roosts and not feeding, insect development affected or even hedgehog behaviour disrupted, the effects are broad and severe.
How can we protect our Dark Skies and help wildlife?
Like any pollutant, light knows no boundaries, but it’s one of the easiest to fix. It’s not about no light, it’s about good light – to help us see what we’re doing and to feel safe. Light pollution can be solved with the angle of a light or the flick of a switch, which saves us money and reduces carbon emissions!
Whether we live in a remote area, in a village, town or city, we can all do our bit to help control light pollution in our surroundings.
Dark Skies Festival – a celebration of dark skies around National Parks
We’re also keen for people to enjoy, discover and understand more about why our dark skies need protecting. And what better way to celebrate our star-studded skies than at an annual Dark Skies Festival?
Since 2016's inaugural event in the North York Moors and Yorkshire Dales, Dark Skies Festivals have become an unmissable fixture in the calendar. This year the North York Moors, Yorkshire Dales and South Downs National Parks are celebrating the jewels of the night sky, with dozens of events planned during February 2026.
There are events for families, first-time stargazers and those wishing to expand their knowledge with talks from leading UK astronomers or astrophotography workshops. For the more active, enjoy after-dark walks, runs and bike rides, nocturnal nature evenings, or night navigation.
At giffgaff, we’ve shown a restless energy for positive change by transforming the mobile and broadband market with fair prices, honest contracts, and lower impact products and services including refurbished devices, eSIM and giffgaff’s tech recycling service. In 2024, 67% of phones sold by giffgaff were refurbished, which is a win for our members’ pockets and for the planet too. We champion great value connectivity that’s flexible and fair for everyone, helping our members to connect to the people and things they love.
giffgaff believes that business has a key role to play in acting quickly and collaboratively to avoid climate breakdown. That’s why we’re working to decarbonise our operations and supply chain to achieve Net Zero by 2040, ten years ahead of the legal deadline set by the UK Government.
Beyond managing and reducing our own emissions, giffgaff has a strong track record in championing industry-led approaches to tackling the climate crisis, adopting more sustainable advertising practices and inviting media partners to invest and collaborate to tackle climate change. Our Up to Good Collective Fund invites media and advertising partners to work with us to invest a percentage of media spend or value from advertising campaigns towards high impact projects that deliver both environmental and community benefits.
As a proud B Corporation, our success is defined not only by our commercial performance but also by our contribution to UK society. It’s our commitment to balance people, planet and profit - acting for the common good and for the long term. It’s how we’ll create a future where our planet is cared for, our members feel supported and included, and communities can flourish.
